Topic |
Details |
Introduction to Advertising Photography |
Learn the role of advertising photography in marketing, including different media types (print, digital, outdoor). |
Understanding Commercial Photography |
Key principles of commercial photography, including product, brand, and lifestyle imagery. |
Mastering Camera Settings & Gear |
Proficiency in camera settings, lenses, and gear for product and advertising shoots. |
Lighting Techniques for Commercial Photography |
Studio lighting setups, modifiers, reflectors, and techniques for product-focused shoots. |
Product Photography |
Focus on composition, background selection, props, and lighting to create compelling product images. |
Fashion and Lifestyle Photography for Advertising |
Styling models and props to capture brand-aligned lifestyle and fashion shots for campaigns. |
Composition & Framing in Advertising |
Master compositional techniques like the rule of thirds and leading lines for impactful shots. |
Photo Editing for Advertising |
Post-processing techniques, including retouching, color correction, and enhancing product images in Photoshop and Lightroom. |
Creating Conceptual Advertising Shots |
Developing creative concepts and executing innovative ideas to tell a brand’s story visually. |
Commercial Photography for E-commerce |
Techniques for e-commerce product photography, ensuring consistency and visual appeal online. |
Photographing for Print and Digital Media |
Optimizing images for print ads, digital banners, and social media platforms. |
Client Interaction and Brief Interpretation |
Understanding client briefs, collaborating with teams, and managing client expectations. |
Building a Professional Portfolio |
Creating a portfolio showcasing product, fashion, and lifestyle photography for commercial use. |
Hands-on Advertising Photography |
Practical sessions on real-world advertising projects, including product and lifestyle shoots. |
Career Opportunities in Advertising Photography |
Exploring career paths in commercial studios, advertising agencies, e-commerce, and freelance opportunities. |
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