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Diploma in Advertising and PR

Educational Qualification:

No academic qualification is required. Starting from a school dropout, 10th (pass), 12th (pass/fail), to any degree, students can learn the photo journalism course.
Age/Gender – There is no minimum and maximum age limit for studying advertising and public relations. It welcomes people of all the age groups. Similarly, Advertising and PR is open to both men and women. Visualite Academy wants students who are passionate, studious and dedicated to Advertising and PR. We believe in and strive for commitment, conviction, and consistency. We encourage our students to participate in every shoot and to enjoy the learning.

Diploma in Advertising and Public Relations

From childhood till date, we would have witnessed millions of advertisements and posters, but only a very few remain in our minds forever. Only those products and ideas still survive in the market. To become an expert in promoting your ideas and commodities either through advertising or public relations, enroll into our Diploma course in Advertising and Public Relations and start creating an impact on the public. Here, you will be gaining a strong foundation in copywriting, layout, media planning, strategic communications, research and management, coding and campaign development.

Our trainers are persons of eminence in advertising and public relations with proven ability in the field of media, corporate, journalism, photography and visual communication et al. We impart knowledge intensively through group work, presentation, and continuous assessment. Apart from the syllabus, there will be discussions about business challenges and opportunities in the country. In this era of competition, the course in advertising and public relations for students would be a tremendous advantage. Finally, about our pedagogical style, we impart the unique skills and techniques that every company's advertising department looks for. Thus, we make sure our students are getting their placement in top level companies and accomplish their objectives.


What is Advertising and Public Relations?

To promote a product or an idea, to reach a company’s target group and to achieve the expected business growth, the marketing experts of a company would go for either an advertisement or a public relations agency. Some MNCs would be having a separate corporate advertising department, just to monitor the progress of their product and its impact.
As the Advertising and PR are fundamentally different, they serve the same objective. Advertising gets aid from different types of media including Digital, Print, and Social Media, for instance, a fashion magazine, Television or prime time radio. Whereas, PR uses the strategic communication process in a different channel that gives benefits to both the organization and the public, for example, an article, a letter, an email, a blog, a Facebook or Instagram post.
Advertising and PR have their unique plus points. In Advertising, you can introduce a new product in the market, expand the market, increase sales, fight competition, enhance good-will, educate the consumers, eliminate middlemen, better the quality of products and support the salesmanship and so on. On the other hand, Public Relations ensure high traffic, enhance qualified leads, augment brand presence, improve website ranking, build connections, creating a positive image, and strengthen brand reputation and so on.


Get our One-to-One coaching and boost your strengths

Our one-on-one coaching gives the opportunity to learn Advertising and PR independently and freely. Giving extra attention, developing one’s strengths and working on the weak points are some of the notable features in these classes. Our tutors will give you enough space to experiment with your camera and will clarify all your doubts. Thus, we ensure our students are left with no doubts and with complete satisfaction. At the same time, it also helps our teachers to know the student's level of understanding and to train them accordingly. We provide this program at comparatively affordable rates so that it’s not restricted to the wealthy alone.


Eligibility Criteria:

To pursue the Diploma program in Advertising and PR, you need to meet the following simple criteria:

Previous Knowledge: No previous experience is required in Photography, Editing, Videography, Visual communication or Journalism, as this course is designed for beginners and newcomers. So no prior knowledge or experience is needed.

Career opportunities:

Company’s reputation is the key when it comes to Public Relations. Public Relation companies will maintain, develop and manage the public outlook of various customers and clients. They create exposure and publicity on behalf of their clients and accompany them while interacting with the media. The other areas of advertising and PR are market research and brand consultancy. In order to assess the advertising campaigns, companies conduct market research for their companies. After research, they submit the findings and inferences and give suggestions on how to improve the present advertising campaigns. Careers in media buying, planning and sales are more concerned with the important aspects of placing the adverts in the right place. Experts in this area, decides where adverts will be most-effective, and then purchase or explore whether the sector has the right career for you.


Public Relations:

  1. Public relations specialist
  2. Media planner
  3. Media relations specialist
  4. Strategic planner
  5. Social media manager
  6. Accountant executive
  7. Copywriter
  8. Marketing coordinator

Advertising:

  1. Promotions and Marketing Manager
  2. Advertising Sales Representative
  3. Film and Video Editor
  4. Graphic Designer
  5. Market Research Analyst
  6. Meeting, Convention and Event Planners
  7. Photographer
  8. Writer

Course Duration:

Diploma in Advertising and Public Relations is a 3-month course (2 hours per day); classes will be held on both weekdays and weekends on a regular basis. Students are advised to choose either a weekday or the weekend batch based on their requirements.

Syllabus:

The course syllabus is fully prepared by our professionals, to fill the existing gaps and to meet the contemporary technological updates; every topic is designed to the world-class level.
Unit 1: Introduction to Advertising Management Introduction to Advertising; Definition and its types; Significance of Advertising in Marketing; Roles and responsibilities of Advertising; Advertisers and other stakeholders; Finding an Advertising Agency.
Unit 2: Framing objectives Introduction to Marketing goals and objectives; Sales-related and behavioural objectives; Advertising objectives and its different kinds; Research and marketing strategies; The Advertising Communication System and its process; The Advertising exposure model.
Unit 3: Media planning Introduction to Media planning; Media objectives; Evaluate media audiences; Space and Time Buying; Determining Cost considerations; Schedule Decisions related to media; Media planner and Media buyer; Understanding Media trend.
Unit 4: Direct marketing Introduction to Direct Marketing; Definition and Meaning; The Inevitable elements of Direct Marketing; Knowing the strengths and limitations of Direct Marketing; Ethics and Modulations in Direct Marketing; Ideas suitable for Direct Marketing.
Unit 5: Ethics and Values in advertising and PR Introduction to Ethics; Definition; Salient features of The Advertising Standards Council of India (ASCI); Forms of violation; Product endorsements; Stereotyping; Cultural; Religious and racial sensitivity in Advertising and PR; Obscenity in advertising; Advertising and PR for Children.


Private One-to- One Coaching:

Our one-on- one coaching gives the opportunity to learn Advertising and PR independently and freely. Giving extra attention, developing one’s strengths and working on the weak points are some of the notable features in these classes. Our tutors will give you enough space to experiment with your camera and will clarify all your doubts. Thus, we ensure our students are left with no doubts and with complete satisfaction. At the same time, it also helps our teachers to know the student's level of understanding and to train them accordingly. We provide this program at comparatively affordable rates so that it’s not restricted to the wealthy alone.


After Course Tutoring Support:

Be it a private or a public sector company, be it for a newspaper, a journal, a magazine or a commercial section of radio and television, it is necessary to get the right opportunity we deserve. To aid the students in discovering their right job, we provide our After Course Tutoring Support program that enables them to choose the correct one and talented in the advertising and PR field. It gives the students an opportunity to discuss on topics related to general awareness like “What is the relationship between advertising, public relations, and marketing? What is the difference between advertising and PR? And so on”. This program also helps students to discover their area of interest and where they should start. It helps to identify their priorities and how to procure the necessary skills. Thus, to have a smooth entry into the corporate or media field, make use of our tutoring program and start creating some memorable promotions.


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